What Is Included in a Brand Identity Package?

A brand identity package is the set of visual elements that make your business recognisable everywhere it appears. It usually includes a primary logo and its variations, a colour palette, typography, brand guidelines and ready-to-use templates such as social media graphics and business cards. A complete package keeps your brand consistent as you grow.

What Does a Brand Identity Package Include?

• Primary logo in full colour, plus versions for dark and light backgrounds.
• Logo variations, such as a horizontal version, a stacked version and an icon for small spaces like social profiles and favicons.
• Colour palette with exact codes for print (CMYK) and screens (RGB and HEX).
• Typography: the fonts for headings and body text, and how to use them.
• Brand guidelines: a document explaining spacing, sizing, do’s and don’ts, so anyone can use your brand correctly.
• Stationery and templates: business cards, letterheads, email signatures, social media posts and presentation slides.
• Imagery style: guidance on photography, illustrations and icons that fit your brand.

Logo vs Brand Identity: What Is the Difference?

A logo is one element of your brand. A brand identity is the complete visual system, including the colours, fonts, imagery and rules that surround the logo. A logo alone often leads to inconsistent marketing, because every designer or team member makes their own choices about everything else.

Why Is Brand Consistency Important?

• Customers recognise and remember you faster when your look is consistent.
• A professional, consistent brand builds trust before anyone reads a word.
• Clear guidelines save time, because nobody has to guess colours or fonts.
• Your brand looks the same on your website, social media, adverts and print.

How Much Does a Brand Identity Package Cost?

Our branding and graphic design packages start with the Starter Pack at £120 and the Small Business package at £350. The Enterprise package is a custom offer for complete brand systems. Stock imagery beyond the included allowance and print costs are billed separately.

How to Choose the Right Branding Package

1. Decide where your brand will appear most: online, in print, on vehicles or on products.
2. Check how many logo concepts and revision rounds are included.
3. Make sure you receive the final files in all the formats you need (AI, SVG, PNG, PDF).
4. Confirm that you own the rights to the final design.
5. Ask for brand guidelines, even short ones, so the identity is used correctly.

The Brand Design Process

1. Discovery: your business, audience, competitors and personality.
2. Concepts: initial logo and style directions.
3. Refinement: revisions based on your feedback.
4. Brand system: colours, typography, variations and templates.
5. Delivery: final files and brand guidelines.

Thinking about a moving logo for video and social media? Read how to create an animated logo design.

Frequently Asked Questions

How long does it take to create a brand identity?

A logo and basic identity often takes two to three weeks. A complete brand system with guidelines and templates can take four to six weeks, depending on revisions.

What file formats should I receive?

You should receive vector files (AI, EPS or SVG) for print and scaling, PNG files with transparent backgrounds for digital use, and a PDF of your brand guidelines.

Do I need brand guidelines as a small business?

Yes. Even a two-page guide with your logo rules, colours and fonts keeps everything consistent when you work with printers, freelancers or new staff.

Can you refresh my existing logo instead of starting again?

Yes. A brand refresh modernises your current identity while keeping the recognition you have already built.

Ready to build a brand people remember? Request a branding quote.